Hailey Bieber appears to be looking to tap into the sweetness business and she’s ripping a page from her husband’s playbook to place the wheels in motion.
Justin Bieber’s model wife filed legal docs seeking to lock up the rights to “Rhode” the name with which she’ll brand her beauty products.
Rhode is Hailey’s middle name, which is interesting, since the Biebs uses his middle name for his clothing line, House of Drew.
According to the docs, obtained by TMZ, Hailey’s looking to use Rhode on beauty and wellness merch, bath and shower products, beauty creams, personal cleaning products, cosmetics, makeup and much more.
Hailey’s tried to go this road before. She’s filed similar docs within the past to secure the rights to “Bieber Beauty,” “Rhode Beauty,” “HB Beauty by Hailey Bieber,” “HRBeauty,” “Dew Beauty” and “Dewy Beauty” but it doesn’t seem to be any of these ever really took off.
Written by: relaks