The fight against online abuse has been prevalent since the start of the internet. No matter where you are on the internet, you are sure to come across people flaming, trolling or spamming to their heart’s content.
You will find this on YouTube videos, online communities, private platforms and many forms of social media.
Many who have grown up with the advent of the internet have learned to cope with the negative social aspects of the internet, however, there are still young people who are susceptible to the forms of abuse that can be found. There is also a chance of the elderly people caught up in scams that they know none the better about.
In a coordinated campaign to fight against the effects of online abuse, Sky Sports and BBC Sports gathered together their stars to bring more attention to this issue.
This video collaboration saw the likes of Gary Neville, Button, Gary Lineker and so many more join hands to tackle the waves of online hate.
The Sky Sports managing director, Rob Webster, had this to say, “The collective influence of our two organisations coming together is a powerful moment to drive a behaviour change online and show that hate won’t win. Sky Sports and BBC Sport reach a huge combined audience and our message is loud and clear – enough is enough.”
Furthermore, Barbara Slater of the BBC also echoed sentiments that showed major passion and appreciation towards the Hate Won’t Win campaign in their goal of spreading a message of no tolerance for abusive behaviour.
The Hate Won’t Win campaign hopes to rally a message of a non-abusive and peaceful online discourse whether it be between opposing parties or sports team.
With the ultimate goal of ensuring there is a safer space in football as well, there have been calls to maintain the decorum of fans both on and off the field.
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