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Consumer advocate Justin Gutmann has accused Apple of slowing down iPhone handset performance by hiding a power management tool in software updates to combat performance issues and prevent older devices from shutting down unexpectedly. The claim applies to the following iPhone models: 6, 6 Plus, 6S, 6S Plus, SE, 7, 7 Plus, 8, 8 Plus, and iPhone X.
Gutmann has filed a claim with the competition appeal tribunal seeking approximately £768 million in damages for up to 25 million UK owners of various older iPhone models. It claims that Apple misled users about the incident by directing them to download software updates that claimed to improve the performance of certain devices but actually slowed them down. The claim relates to the introduction of a power management tool in a software update for iPhone users in January 2017, which was issued to slow down older iPhone models with ageing batteries that may have struggled to run the latest iOS software in order to prevent abrupt device shutdowns.
Gutmann stated that information about this tool was not included in the software update download description at the time, nor did it slow a user’s device. He claims that Apple created this tool to conceal the fact that iPhone batteries were unable to meet new iOS processing demands, and that instead of recalling products or replacing batteries, the company instead pushed users to download software updates. According to the legal claim, Apple did later add a mention of the tool to the release notes for the update on its website, but the company failed to make it clear that it would slow down older iPhones.
The company eventually announced that it would replace users’ batteries at a discounted rate for a limited time, as well as introduce a feature that would allow users to disable the power management tool. Apple stated that it had never done so and would never do so in the future. Its CEO, Tim Cook, apologized publicly and stated that Apple did not intend to mislead anyone with the software. However, according to Mr. Gutmann, Apple failed to adequately inform customers about its battery replacement service and has abused its market dominance. Apple has not responded to the new legal allegation.
Previously, in 2020, Apple Inc agreed to pay up to $500 million to settle a lawsuit accusing it of quietly slowing down older iPhones as new models were released in order to entice owners to purchase replacement phones or batteries. The class-action settlement called for Apple to pay consumers $25 per iPhone, with a minimum total payout of $310 million, which could be adjusted up or down depending on how many iPhones are eligible. According to court documents, Apple denied wrongdoing and settled the nationwide case to avoid the burdens and costs of litigation. It applied to iPhone 6, 6 Plus, 6s, 6s Plus, 7, 7Plus, or SE owners in the United States who were running iOS 10.2.1 or later. It also applied to iPhone 7 and 7 Plus owners in the United States who had iOS 11.2 or later prior to December 21, 2017. Consumers complained at the time that after installing Apple software updates, their phones’ performance suffered. They claimed that this led them to believe their phones were nearing the end of their useful lives and would require replacements or new batteries. Apple blamed the issues on temperature changes, heavy usage, and other factors, and said its engineers worked quickly and successfully to resolve them.
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