Business and tech

Nothing 1 breaks into the market with an unconventional design.

todayJuly 21, 2022 10

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Nothing, based in the United Kingdom, has released an Android phone that it hopes will revitalize the mobile phone industry. The Nothing 1 stands out from the crowd thanks to its translucent back covered in hundreds of LED lights that serve as alerts. Funding for the handset’s development was a meagre $144 million (£122 million). Supporters include YouTuber Casey Neistat, Twitch co-founder Kevin Lin, and iPhone designer Tony Fadell.

Carl Pei, 32, of Chinese descent, told BBC News he created the Nothing 1 smartphone to “make tech enjoyable again” for both users and investors. Pei is a co-founder of the prestigious smartphone start-up OnePlus. More than 200,000 people have already expressed interest in purchasing the $399 phone, which is about half the price of an average iPhone and is produced in China and India. Mr. Pei has expressed interest in teaming up with Tesla, a maker of electric vehicles, to develop a high-end product for the firm. Even though there were bugs in the software, Nothing has sold more than half a million of its first product, the Ear 1, which is a pair of wireless noise-cancelling headphones that came out in August.

Despite the high-profile names attached to Nothing 1, the project faces “a mountain to overcome,” as CCS Insight’s Ben Wood put it. “The smartphone market is alarmingly competitive, and it is dominated by Apple and Samsung, which have great resources,” he said. According to the author, “the rest of the addressable market is a gunfight between multiple Chinese manufacturers seeking to gain share,” making it much more difficult for a new entrant to enter the segment. Consider also the state of the macroeconomic environment and the mounting cost of living, and it becomes clear that accomplishing anything worthwhile in the near future will be an extremely difficult task. According to CounterPoint Research, worldwide smartphone sales dropped 17% in May when compared to the same month in 2016. This is due, in part, to people not replacing their phones as quickly as they could because of the high cost of living; to e-waste; and to worldwide chip shortages and supply chain concerns. The major suppliers owe their bigger customers a lot of chips. They were particularly cautious about bringing in a new customer like us, a much smaller company, Mr. Pei said. We put in a lot of effort tracking down potential partners and convincing them that the market needs us.

To that end, reader, what are your thoughts? What do you think of this smartphone?

Written by: Relaks Radio

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