UK supermarkets struggle to compete as Aldi and Lidl’s discount model thrives.
Despite claims of increasing competitiveness on price, major UK supermarkets such as Tesco, Sainsbury's, Asda, and Morrisons are facing tough competition from German-owned discount stores Aldi and Lidl. Aldi UK CEO Giles Hurley has pledged to offer the country's lowest prices, regardless of the competition. This has put pressure on the major players to cut costs and retain customers amidst a cost of living crisis. Over the Christmas period, customers switched £58 million of purchases to Lidl from Tesco and […]
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